About Us SERUNI MOBILE was founded in 2009 to focus on Mobile Enterprise Solutions, we understand that many Enterprise Scale IT company focus on Back End Enterprise Solutions such On-Site, Hosted, or Cloud Solutions.
But there are many companies are not able to maximize their existing Enterprise IT Solutions due to many different factors such as human resources, segregated informations, and various data that required for manual input or collections.
We are a group of people who believe in Front End - Back End Integrated Mobile Enterprise Solutions, because we understand the main challenge of many companies is :
" How to get THE RIGHT INFORMATIONS into the system IN TIME "
Today we are here to help our customers from Medium Scale to Enterprise Scale Companies through our Advance and Innovative Mobile Technology, Services and Solutions.
innovative mobile solutions
Smile Interactive INTERACTIVE PACKAGING for consumer engagement and intelligence solutions
Many FMCG companies have difficulties to identify their consumer buying behaviours changes. Most of them rely on conventional consumer surveys with questionable accuracy to justify a business strategy or decisions.
SERUNI MOBILE provides the first end to end interactive packaging solutions in Asia that capable to identify physical packaging product using Mobile Data Technology to recognized each consumer profile and buying behaviour through each consumer mobile devices.
Our SMILE Interactive platform provide the solutions to identify packaging informations, established direct communication channel for FMCG company and its consumers, and provides an interactive platform to reward their loyal consumer based on their buying behaviour.
technical informations
SMILE 1 SMILE Interactive Platform is integrated with consumer packaging product, each packaging printed with UNIQUE PIN CODE during packaging manufacturing process.
SMILE Interactive uses complex algorithms and security protection to automate and instant time to market delivery of personalized campaign.
SMILE Interactive is at the heart of every Seruni Mobile solutions. The platform is designed to handle a massive volume of interactions across multiple channels and languages.
Packaging + Mobile + Consumer
Product Brands
Product Size / Weight
Product Segment
Product Value
Product Time to Market
Product Authenticity
Product Supply Chain
Consumer Informations
Consumer Buying Power
Consumer Buying Behaviour
Products Preferences
Consumer Communities
Consumer Feedback
Consumer Loyalty
Mobile Communication Device
Interactive Media Channel
Digital Reward Capability
Unique Global ID
Worldwide Network
Highest Device Penetration
Cost Effective & Measureable
SMILE 2 Integrated end to end platform
SMILE Interactive was built as an end to end platform, it provides single enterprise solutions to create feedback loop system in consumer engagement strategies on multiple communication channels and enhance the accuracy of data collection processing.
INTEGRATED ON-PACK
UNIQUE CODE SYSTEM
PACKAGING IDENTIFICATION
S YSTEM
UNIQUE CODE GENERATOR
SECURE
ENCRYPTIONS
DIGITAL CODING
SYSTEM
VERIFICATION
SYSTEM
INTEGRATED BUSINESS APPLICATION
MOBILE
ADVERTISING
MOBILE
MARKETING
MOBILE CRM
MOBILE REWARDS
WEB BASED MANAGEMENT
SOCIAL MEDIA INTEGRATION
CAMPAIGN MANAGEMENT
REPORTING & ANALYTICS
Mobile Forces GROWTH IS NOT AN OPTION, ITS A MUST !
Every company faces the same challenge to be more competitive in the globalization era, and growing the business means they will have to be more productive and effective to maintain their customers in the best quality of services at the same time.
Therefore it is also important to improve companies resources to keep up with business expectations especially in managing, monitoring and evaluating their field workforce performances using Mobile Resource Management (MRM) System.
Mobile Forces is a Framework solutions to develop and customize GPS integrated mobile enterprise applications for Android based mobile devices that connects to web-services or back-end business enterprise solutions, customer can build GPS integrated MRM applications quickly and easily without the overhead of developing a sophisticated communication layers and multiple application engines.
Supported Mobile Device Platform :
technical informations
Mobile Forces 1 Technology and Specifications :
- Support Android OS Froyo 2.2 and above
- Support Touch Screen Smartphones and Tablet
- Support A-GPS technology
- Support GPS Location Based, Route and GeoFencing
Technology ( Google Map )
- Support SMS / GPRS / EDGE / 3G / Wi-Fi Access
- Support Bluetooth with concurrent PDT devices
( RFID / Portable Printer / Barcode Scanner )
- Support Corporate Email Server
- Support Automated Outgoing Electronic Fax
- Support Interaction with custom Web Applications
- Flexible Integration with back-end IT system
- Rich Media and User Friendly Interface
- Real Time Data Collection, Content and Informations
- Secure and Encrypted Mobile Data Protection
- Scalable and Expandable
main features
Mobile Forces 2 Main Features :
GPS Workforce Tracking & Market Mapping
Capable to locate and track your workforce anywhere anytime during working hours to reach your customers and monitor their performance. Analyze your business coverages, product distributions and salesforce market penetrations and productivity.
Online and Realtime Inventory Management
Provide realtime information on the go to your field force to update product prices, inventory informations, delivery status, order cancelation, or custom alert notifications
Customer Relationship Management
Provides your workforce with customer informations on their hand all time and update the informations anytime and measure company field force service level
Rich Media Product Catalog
Provide your customer with latest informations on your products and services using innovative multimedia such as 2D / 3D Image, Animations or Video format
Paperless Mobile Transaction / Data Collection / Mobile to Mobile Authorization
Equiped your field force with automated solutions for mobile transaction / data collection / authorization device on the go to serve your customer requests and provide accurate data collection informations in realtime
Signal Monitoring and Network Mapping
Monitor the network availability in your market coverage.This solutions will provide you with the best solutions to choose the most reliable mobile data network operator in your coverage area
Management Ricky A. Santoso
Founder & Chief Executive Officer
He founded Seruni Mobile International in 2009.
He has more than 18 years of combined experience in Telecommunication Industry and Packaging Industry.
He is a member of Indonesian Packaging Federation (IPF) Council, where he hold position as Program Development Director.
Prior to founding Seruni Mobile, he was appointed as Managing Director at Serunigraf, one of the biggest packaging company in Indonesia with various Multinational Company clients such as Unilever, Danone, Frisian Flag, Target Store, Royal Doulton, Nutricia and Fonterra.
Studied Wireless Technology and Digital Signal Processing at University of Minnesota. He is known for his work ethic, creative innovations, and strategic decision making in his management style.
CEO
CTO
CFO
CTO Stephanus Adi Suprianto
Chief Technology Officer
He joined Seruni Mobile International in 2010.
He has more than 20 years of combined experience in Computer Science, Industrial Automation System and Computer Vision Technology
Prior to joining Seruni Mobile, he is the co-Founder of Adi Media Expertindo (AMX Technology) , one of the leader in Industrial Automation Systems and Computer Vision Technology in Indonesia.
Graduated from Surabaya Technology University majoring in Electrical Engineering and Computer Science. He is known for his passion in latest technology and gadgets. He is responsible for Mobile Application and Technology Development.
CEO
CTO
CFO
CFO Vincentia Inge Triana
Chief Financial Officer
She joined Seruni Mobile International in 2009.
She has more than 15 years of combined experience in Financial and Banking Industry.
Prior to joining Seruni Mobile, she was appointed as Citi Gold Investment Manager at Citibank Indonesia, Customer Relationship Manager at Commonwealth Bank and Corporate Business Manager at ABN Amro
She graduated from University of Surabaya majoring in Law and International Business. She is responsible for company operational financial decisions and financial reports.
CEO
CTO
CFO
Advisory Board Mr. Colin Yow
Corporate International & Investor Relation Advisor
He is the founder of Singapore based Consulting company YTF Consultant. He was appointed to join Seruni Mobile Advisory Board in November 2011. He is responsible for Corporate International expansion strategies as we prepare to penetrate South East Asia market through partnership with local company.
Mr. Prof. DR. Arsono Laksmana
Corporate Accounting and Financial Advisor
He is the Senior Partner and Head of Surabaya Branch of PKF International Ltd for Indonesia with Drs. Paul Hadiwinata, Hidajat, Arsono, Ade Fatma & Co. He is a Registered Public Accountant and become a member of Indonesia Institute of Accountants and member of Indonesia Association of Certified Public Accountants. He was appointed to join Seruni Mobile Advisory Board in 2010.
